Nader was a leading electrical brand in China with January 7th, 1999, Shanghai, China. Who take the high-end low-voltage electrical system solutions experts as the brand positioning, take solving the pressure and challenges of customers as the responsibility, and create value for customers. It was listed on the Shenzhen stock exchange market with a market value of USD 1,000,000,000, and annual compound growth rate of 25%. For the 2023, total revenue is USD 703,000,000.
As an electrical brand by technology R&D oriented dedicates to provide product with safe, reliable, energy saving, environment friendly. At present, there are more than 500 R&D engineers service for Nader, and the continuous investment in R&D was not less than 8% of the annual sales every year. So, we have applied for more than 1150 patents and participated in the draw up or revision more than 30 industry standards.
The R&D center is a "National Enterprise Technology Center" of breakers, and the Test Center is also an International Test Center, who has earned strategy cooperation of the CQC, CNAS and US UL organization. Therefore, the products of Nader's brand have been certified by authoritative organizations, including CCC, CE, UL, TUV, RoHS, etc.
Nader brand takes quality as the basis, regards product quality as dignity, and product quality must match the high-end positioning of the brand. We should carry out all round quality management, build a quality management platform of the whole value chain, continuously optimize the quality management system, set a quality red line and pursue zero defects. We always adhere to the principle of "quality first", adheres to management informatization, production automation, continuously improves product process quality and production management level. We follow the concept of not accepting non-conforming products, not make nonconforming products, not sell nonconforming products, to provide customers with high-quality products.
In 2018, we introduced advanced manufacturing software and hardware equipment from Europe, through ERP, MES and WMS can controlled the production process, guaranteed the production with three-dimensional real-time monitoring system, and formed a digital closed-loop of virtual factory with virtual digital twins to optimize the production scheduling measures without risk and put into lean production effect.
Nader brand's production base is located in Pudong New Area, Shanghai, China, who is the largest miniature circuit breakers manufacturer and supplier at high-end market in China. It's products not only cover our own needs, but also provide OEM services for world-famous electrical appliances manufacturer in Germany, Italy and the United States. And Nader brand’s the second production base in Haiyan, with an investment of CNY1600 million, has finished construction on September, 2023. We will further strengthen the leading position in the field of high-end circuit breakers after the commissioning of the new manufacture base.
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